As the redesigned 2009 Ford F-150 pickup starts rolling into dealerships, Ford marketing executives are eschewing those elaborate TV commercials in which trucks swing by their tow hooks in giant centrifuges, race through gantlets of flying steel pendulums or chatter their brakes to the edge of a precipice while trying to stop a 10,000-pound trailer.

The chocolate-brown leather is softer than a Hershey bar in a cop's back pocket. The topstitched upholstery across the dash and doors seems sewn with a needle borrowed from Miuccia Prada. The interior wood accents are carved from the most majestic lumber in the old-growth faux forest.

My driving partner and I were in the vicinity of Chemnitz, a somewhat dire little city in the former East Germany known for its alcoholism and an enormous monument to Karl Marx. Naturally, we had to see it.